Gold Standard of Care Hires Top Architectural Design Firm

Affordable Seniors Housing Firm Gold Standard of Care Attracts Top Design Firm

Gold Standard of Care of Fort Lauderdale hires Charles Michelson of the esteemed architectural design firm Saltz Michelson Architects for a makeover to their recently acquired assisted living facility in Broward County, Florida. Through a long selection of many talented professionals, Saltz Michelson’s experience and portfolio of successfully completed projects made their firm the best choice for the property.

“We’re pleased to have the opportunity to design this seniors community for Gold Standard of Care of Fort Lauderdale. We believe there is real potential here to erect something beautiful within an affordable seniors living model. We look forward to working with Michael Verbitsky and his team to deliver a unique feel at this property,” says Charles Michelson, principal at the firm.

Managing this 105-bed assisted living community will be Colonial Assisted Living.

“We couldn’t be more pleased in Saltz  Michelson’s decision to accept this project,” admits GSC’s founder Michael Verbitsky. “Charles Michelson is amongst the best architects I’ve seen in the nation within the space of health care architectural design. In conjunction with the management team at Colonial Assisted Living, we are eager to deliver and turn around a community that will make both the City of Lauderhill, along with neighboring seniors, say 'wow.'”

During improvements, the community will operate and continue its lease up. “We are eager to have Colonial Assisted Living as operators. Ricki Kaneti and Colonial have had phenomenal success in turning around similar communities and effectuating real positive change within their portfolio of all communities they manage,” added Mr. Verbitsky.

“We are both excited and grateful to be awarded the management contract for this 105-bed AL. This community is much-needed in an area where there are two extremes of seniors housing facilities - either ultra-luxury or underperforming assisted living. We look forward to being able to offer a perfect median of a luxurious feel at a comfortable cost and bring value to the Broward County area with the new Colonial Assisted Living of Fort Lauderdale," says Colonial Assisted Living’s founder Ricki Kaneti.

About Gold Standard of Care

Gold Standard of Care is a seasoned health care real estate company, which owns, invests, leases and improves seniors housing assets. Since 2008, Gold Standard of Care has acquired and improved many communities in most major cities of Florida, including Miami, Lauderhill, Boynton Beach, Lantana, West Palm, St. Petersburg and Tampa. "GSC" plans to further expand its footprint in early 2018 with two more affordable assisted living communities in Central Florida.

For more information, please call Gold Standard of Care at 800-792-6611 or visit


About Colonial Assisted Living Group

Colonial Assisted Living is an experienced seniors housing group that is known for turnarounds and repositioning difficult assets in the long-term care industry. In the last 10 years, Colonial Assisted Living Group has successfully cared for seniors at modest rates, while providing exceptional personalized care. 

Founded 10 years ago, by Ms. Ricki Kaneti, a third-generation assisted living owner-operator, the group has successfully grown a platform of affordable care communities through most major cities in Florida. With communities in Miami, Fort Lauderdale, Boynton Beach, Lantana, West Palm Beach, St. Petersburg and Tampa, the company is strategically positioned to meet any geographical needs statewide in Florida.

With two new communities coming online in Central Florida later this year, seniors can excitedly know that there’s a Colonial Assisted Living Community near them now or eagerly coming soon. 

For more information on Colonial Assisted Living, please contact Ms. Ricki Kaneti at or

Source: Gold Standard of Care LLC


Additional Images